THE CLIENT
For our fifth UXDI project at General Assembly, the focus was on collaborating directly with a real startup to apply UX skills to their existing product.
Two classmates and I were the UX Design team working with the founder of NooshTube, a social enterprise on a mission “to help people capture their ancestry through food”.
As a brand, NooshTube’s vision is to create simple tools that empower individuals and families of diverse backgrounds to curate and archive their cultural and family memories through food while creating a platform for new food entrepreneurs.
THE HYPOTHESIZED SOLUTION
THE OPPORTUNITY
While exploring what NooshTube.com offered, we saw that the website neither offered nor mentioned any functional tools or social networking elements developed for users.
To grow and be successful in the future, we recognized that the NooshTube needed to quickly mature beyond a concept by actively developing and releasing proprietary tools of value to users who want repeated access.